President Donald Trump has dedicated his first multi-channel public service campaign to fighting opioid misuse and addiction among teens and young adults. The campaign, which will be carried out by the Office of National Drug Control Policy (ONDCP), the Ad Council, and the Truth Initiative, is exclusively focused on the prevention and reduction of misuse of opioids among youth and young adults.
Four initial advertisements for the campaign will bring to life the stories of four young Americans who deliberately harm themselves in order to feed their opioid addiction. The individuals go to extreme lengths to procure the drugs – to the extent of staging an intentional car crash and inflicting self-injury. The advertisements will reach teens and younger Americans through social media, digital platforms and television programs.
The new opioid advertisements “bring into sharp relief two major facts: How quickly some people can become hooked and addicted and the lengths to which they will go,” said Kellyanne Conway, senior counselor to the President.
According to the authorities, the campaign is completely based on research, evaluation and expert input. This is the first of the multiple advertising and awareness campaigns targeting young Americans amid the raging opioid epidemic. The campaign will also host a website, thetruth.com, which will include information about opioids, the epidemic, and evidence-based treatment options.
Combating opioid crisis
Today America is in the midst of an opioid-related overdose crisis. According to the Centers for Disease Control and Prevention (CDC), from 1999 to 2016, over 630,000 people succumbed to a drug overdose. Shockingly, nearly two-thirds of more than 63,600 overdose deaths in 2016 involved an opioid drug. In fact, 115 Americans die from an opioid overdose every day. The country has woken up to the stark reality that non-medical use of pain relievers, tranquilizers, stimulants and sedatives have actually claimed more lives than firearms or road accidents.
Though health officials have taken public awareness initiatives to highlight the gravity of the problem, they aren’t doing much to curb the prescription abuse that is spreading unchecked. Experts say that doctors writing unethical prescriptions for addictive opioids have fueled the disaster that has claimed many unwary lives. Needless to say, the government should ensure that everyone is educated about the dangers of abusing prescription medicines, because awareness is the key to prevent opioid addiction. Moreover, it is frightening to note that opioid abuse is paving the path for widespread use of heroin. The identical chemical structures and similar highs of the two drugs make heroin a low-cost and perfect substitute for opioids. No wonder, the prescription opioid crisis is rapidly assuming the form of a heroin epidemic.
Seeking treatment for opioid addiction
Many unsuspecting people fall prey to addictive opioids more swiftly than they may ever imagine. The only way to break free from the stronghold of addictive opioids is to seek timely medical intervention to combat their life-wrecking effects. There is no one-size-fits-all treatment for individuals battling addiction. As symptoms can be different for each individual, a personalized treatment plan based on the patient’s needs is the best possible way for reinstating a good life. As part of their individualized treatment plan, patients at Sovereign Health receive evidence-based therapy and other interventions, including individual psychotherapy, group therapy and cognitive behavioral therapy (CBT) that help them cope with and manage their symptoms.
If you or your loved one is looking for one of the best drug detox centers in California, look no further than Sovereign Health, a leading addiction treatment provider in the U.S. Our experts can help get your life back on track through a comprehensive treatment program in a safe and secure environment. You can call our 24/7 helpline number 855-682-0103 or chat online to get further information on our state-of-the-art drug detox clinics in California and other parts of the country.